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Special Events: The Roots and Wings of Celebration (The Wiley Event Management Series)

Special Events: The Roots and Wings of Celebration (The Wiley Event Management Series) by Joe Goldblatt from Wiley

    From the foremost authority, the definitive guide to your career as an event leader!

    Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.

    New and revised materials in this edition include:

    • New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular
    • Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events
    • Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide
    • Revised discussion of law and ethics in special events
    • Over 100 new Web resources throughout text
    • Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

    Festivus: The Holiday for the Rest of Us

    Festivus: The Holiday for the Rest of Us by Allen Salkin from Grand Central Publishing

      A brand-new and revised edition of the hilarious guide to the national anti-holiday made famous by Seinfeld, complete with never-before-seen material, photos, and illustrations on how to prepare and enjoy your very own Festivus.

      Extreme Pumpkins: Diabolical Do-It-Yourself Designs to Amuse Your Friends and Scare Your Neighbors

      Extreme Pumpkins: Diabolical Do-It-Yourself Designs to Amuse Your Friends and Scare Your Neighbors by Tom Nardone from HP Trade

        Pumpkins are supposed to be scary!

        Based on his popular and addictive website ExtremePumpkins.com, Tom Nardone has created a full-color guide to pumpkin carving that's truly frightening. Featuring the website's signature Puking Pumpkin, and spanning everything from Drowning Pumpkin, Crime Scene Pumpkin, and Cannibal Pumpkin to Electrocuted Pumpkin and other never-before-seen designs, this gleefully gory guide is nothing short of a manifesto to take back Halloween from the cheerful, the cutesy, and the parent-sanctioned. For the egg-throwing, toilet tissue-streaming, window-soaping teenager in all of us, finally- a whole new way to celebrate October 31.

        All Year Round (Lifeways)

        All Year Round (Lifeways) by Ann Druitt from Hawthorn Press

          This book is a treasure trove of tomorrow's fond childhood memories, all mingled with a mix of colored thread, delicious cooking smells, softly sparkling candlelight, and the snatches of favorite songs.

          Brimming with stories, poems, activities, things to make, and songs, All Year Round offers a friendly guide to the seasonal round of festivals. Helpful drawings and diagrams illustrate this practical book. It contains a wealth of experience that can help families find their own way around the year.

          Parents are encouraged to develop their traditions and family ways using this as a springboard. As the authors say, "the words are ours, the festivals are yours."

          The authors believe that observing a round of festivals is an enjoyable way of bringing rhythm into children's lives, a way of providing meaningful landmarks to look forward to. Experiencing the unfolding year through stories, poems, and making seasonal tables encourages a love of nature. Each festival has a character of its own, bringing a special gift to family life. Celebrating together is important for families in all kinds of ways. This book offers suggestions about how to get going to all those who wish to deepen their understanding of the festive year.

          Christmas Memories: Gifts, Activities, Fads, and Fancies, 1920s-1960s

          Christmas Memories: Gifts, Activities, Fads, and Fancies, 1920s-1960s by Susan Waggoner from Stewart, Tabori & Chang

            Oh, those Christmas memories. We all have them, locked away in our hearts. But what about the Christmases we weren’t there for? The one our favorite heirloom ornament came from, or the one we know only from a picture of our newlywed parents smiling under the mistletoe?
            In Christmas Memories, Susan Waggoner, author of STC’s It’s a Wonderful Christmas and Under the Tree, looks at bygone holidays from the perspective of those who lived them. Beginning with “Christmas in the Melting Pot,” which depicts yuletide in the early 1920s, the author presents detailed snapshots that re-create holiday seasons past. She chronicles the gifts, activities, fads, and fancies that made each Christmas unique; indulges in fantasy shopping at yesterday’s prices; shares thoughts from letters, diaries, and magazines of the era; and makes the past pop to life with vibrantperiod art. Readers will revel in the irresistible nostalgia of Christmas Memories.

            It's a Wonderful Christmas: The Best of the Holidays 1940-1965

            It's a Wonderful Christmas: The Best of the Holidays 1940-1965 by Susan Waggoner from Stewart, Tabori & Chang

              Even now that we're all grown up, we can't help but look back on our childhood holidays and hope to recapture that elusive spirit of joyful anticipation. Celebrating Christmas is so often about nostalgia. With a nod and a wink to the days of Christmas past, It's a Wonderful Christmas presents classic images of the Yuletide icons of mid-20th-century America.

              Bubbler lights and glow-in-the-dark icicles. Catalogues crammed with toys. Norad bulletins tracking Rudolph's red nose through the nighttime sky. Along with hundreds of such quintessentially American illustrations, author Susan Waggoner stocking-stuffs her lively text with fascinating bits of information, lore, and lists. Wonder what the all-time most popular Christmas song is? How the tradition of the department store Santa got started? The answers are here. Loaded with images of vintage Christmas cards, wrapping paper, magazine ads, Lionel toy trains, and more, all in full color, this charming book will appeal to anyone who associates Christmas with home movies, "The Chipmunk Song," and Santa relaxing with an ice-cold bottle of Coca-Cola. AUTHOR BIO: SUSAN WAGGONER is the author of several illustrated books, including Vintage Cocktails (STC). A native of Minnesota, she currently lives in New York City.

              Scroogenomics: Why You Shouldn't Buy Presents for the Holidays

              Scroogenomics: Why You Shouldn't Buy Presents for the Holidays by Joel Waldfogel from Princeton University Press
              • ISBN13: 9780691142647
              • Condition: NEW
              • Notes: Brand New from Publisher. No Remainder Mark.

              Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots--and lots--of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive--the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock? Lively and informed, Scroogenomics illustrates how our consumer spending generates vast amounts of economic waste--to the shocking tune of eighty-five billion dollars each winter. Economist Joel Waldfogel provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays.

              When we buy for ourselves, every dollar we spend produces at least a dollar in satisfaction, because we shop carefully and purchase items that are worth more than they cost. Gift giving is different. We make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls "deadweight loss." Waldfogel indicates that this waste isn't confined to Americans--most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, Waldfogel offers viable gift-giving alternatives.

              By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.

              Tinsel: A Search for America's Christmas Present

              Tinsel: A Search for America's Christmas Present by Hank Stuever from Houghton Mifflin Harcourt

                Product Description
                In Tinsel, Hank Stuever turns his unerring eye for the idiosyncrasies of modern life to Frisco, Texas, a suburb at once all-American and completely itself, to tell the story of the nation's most over-the-top celebration: Christmas.

                Stuever starts the narrative as so many start the Christmas season: standing in line with the people waiting to purchase flat-screen TVs on Black Friday. From there he follows three of Frisco's true holiday believers as they navigate through the Nativity and all its attendant crises. Tammie Parnell, an eternally optimistic suburban mom, is the proprietor of "Two Elves with a Twist," a company that decorates other people's big houses for Christmas. Jeff and Bridgette Trykoski own that house every town has: the one with the visible-from-space, most awe-inspiring Christmas lights. And single mother Caroll Cavazos just hopes that the life-affirming moments of Christmas might overcome the struggles of the rest of the year. Stuever's portraits of this happy, megachurchy, shopariffic community are at once humane, heartfelt, revealing--and very funny. Tinsel is a compelling tale of our half-trillion-dollar holiday, measuring what we we've become against the ancient rituals of what we've always been.



                A Q&A with Hank Stuever, Author of Tinsel

                Q: Before we talk about Tinsel, what's your take on the economy and how it will affect Christmas 2009?

                A: Shopocalypse! In our time, the Christmas season has become a linchpin in the American and global economies--accounting for about one-fifth of all shopping purchases in the United States and even more in some sectors like jewelry, electronics, and apparel. This is important because consumer spending drives more than two-thirds of the U.S. economy. By one estimate, we spend half a trillion dollars on Christmas presents, décor, and entertaining every year--more than we spend fighting wars in Iraq and Afghanistan.

                A percentage point up or down in what American shoppers spend (or don't spend) at Christmas has worldwide implications, especially in Asia and Latin America, where most of our goods are made. In 2008, we actually spent less than we spent the Christmas before--down 2.8 percent according to the National Retail Federation, and the first time it decreased since the NRF started measuring it. Americans are maxed out; consumer confidence levels dropped in 2008 to the lowest ever recorded. This was the end of a shopping binge that lasted more than a decade. This year we will really see if people's attitudes and priorities have changed much at the mall.

                We live in a Catch-22 when it comes to Christmas: Many of us dream of simple, "down home" Christmases that involve togetherness, warmth, laughter--de-emphasizing retail purchases. But if too many of us chose to have a less commercial Christmas and cut our spending on gifts to, say, less than $100 overall, the effect on the stock market, global trade, manufacturing, and jobs would be a downward spiral. We are stuck sustaining a consumer economy at any cost. Likewise we are stuck with a mega-Christmas.

                Q: How did you get interested in writing a book about Christmas?

                A: Christmas is the largest communal event in American life. Even people who don't celebrate it can't escape it completely. It crosses just about all forms of our culture, faith, and lifestyles. It is born of religion, tradition, commerce, and media, with some ancient roots in winter solstice celebrations that predate the birth of Christ.

                No matter what stories I've worked on in two decades as a journalist, they were all essentially about how we live. Christmas dominates "how we live" in one six-week bonanza. It's bigger than anything.

                Q: It's a big subject. How did you narrow your focus?

                A: I wanted to tell the story of the enormity of Christmas, but in an absolutely human way--almost in microcosm. As a backdrop to Tinsel, I wanted to take readers on a humorous and somewhat absurd journey deep into the center of America and the plastic heart of crowded malls, competitive holiday bazaars, collectible snow villages, Angel Trees, extravagant megachurch Nativity pageants, sweet-faced nanas and grammas wearing BeDazzled reindeer sweaters, megawatt light displays, genuinely bearded Santas, and McMansion rooms decked out in high-end artificial greenery.

                But ultimately Christmas is an emotional story. Some people love it deeply and some people don't, and it has this strange power to conjure up both joy and melancholia. I've always been fascinated by how people act at Christmas--how hard we seek its happiness and beauty, and how quickly the season can turn blue. I'm interested in the ways people work to preserve (or improve on) a collective myth. The retail experience is a parallel story.

                Q: You decided to follow a few families through Christmas. Why?

                A: There are a lot of Yule clichés out there in popular culture, most of them on TV or in movies. Christmas is told one of two ways fictionally: sweet, soft-focus, and sentimental (Hallmark specials, A Christmas Story, Thomas Kinkade paintings, Nutcracker ballets); or in over-the-top comedies (National Lampoon's Christmas Vacation, Bad Santa, Fred Claus) that emphasize its excess and ridiculousness. Christmas is most often rendered in broad, general strokes. Nearly all of American literature or cinema tells Christmas in a purely fictional or loosely historical framework.

                Very few journalists have tried to capture Christmas as it is actually lived in the present day. That was my book proposal: to move to a brand-new suburb with lots of chain retail shopping and dining (so I could look closely at the economic experience of the holiday) and focus intensely on the lives of a handful of families as they celebrated Christmas--down to every last present bought and received as well as what they eat, what they pray for, who they are. I wanted the story to be as true as it could possibly be, even if that got in the way of a standard "happy" Christmas ending.

                Q: You moved to the Dallas suburb of Frisco, Texas, to gather material for this book. How long were you there, and why did you pick Frisco?

                A: Tinsel follows three Christmases: The first is 2006, which seems like an eternity ago, because it was back when most Americans believed the economy was strong. I lived in Frisco, Texas, from August 2006 until February 2007. Then I went back in 2007 and 2008--a dozen more trips of various lengths, especially when Christmas came around again. By the third Christmas, the economy had changed and so had some people's lives. In 2006, Frisco was one of the fastest-growing suburbs in the country. Its population had gone from 6,000 in the early 1990s to about 90,000 when I arrived, and it passed 100,000 by the time I finished my book. Frisco has one of the highest concentrations of retail square-footage in the country--more than 5 million square feet of shopping venues in a single square mile area--almost all of which has been built since 2000.

                In deciding where to set Tinsel, I studied U.S. Census data and market demographics of several suburbs (or in the more current term, "exurbs") outside Atlanta, Charlotte, Kansas City, Denver, and Columbus, among other cities. I was drawn to Frisco for a lot of reasons: Everything there seemed brand-new--schools, infrastructure, neighborhoods, malls, huge grocery stores, highways--which has always fascinated me. Even the people seemed new, just arrived themselves, always smiling, reproducing, and spending like crazy. What's it like to live in a world that did not exist a few years earlier? Many people are turned off by such sprawl. In a strange way, I find it alluring and certainly a fascinating place to study. To me it's the twenty-first-century America, both for good and for bad.

                Finally, I was lured to Frisco by its churches, of which there are many. I also grew up in the Bible Belt (Oklahoma City); I knew that to find the best example of a mega-Christmas in America, I had to go where the people most love baby Jesus.

                Q: How did you find the people that you wrote about?

                A: I worked the way I always have as a reporter, which is to introduce myself to as many people as possible in town. I went to at least two different church services every weekend, and during the week went to community meetings, job fairs, and of course arts-and-crafts bazaars. I talked to waitresses, bartenders, store clerks, gym trainers, the Rotary, the Junior League--asking people whom they know who might fit the bill. I went to the big mall in Frisco, Stonebriar Centre, nearly every day and sometimes twice a day. (I even worked out once with the moms in the mall's StrollerFit morning exercise class.) I hung out in a local Christmas boutique a lot. Often, I'd approach people out of the blue (which is always weird--for both of us) or I'd call up and make an appointment for a general interview, off-the-record or on-, with a city council member, say, or a pastor, or a business owner, or a counselor who works with families.

                I arrived about four months before Christmas and set a goal: Tell five people a day about the project and give them my card. This took me all over Frisco and another nearby suburb, Plano. I got some great leads on potential characters, all of which I put up on a bulletin board in my rented bedroom, so I could organize them and think about who should be in the book. Of course, quite a few said NO THANKS. It's a big thing to ask. Would you let a stranger spend Christmas with your family, while he takes notes on everything?

                Q: Whom did you wind up following--and why?

                A: Finding Jeff and Bridgette Trykoski was easy, because when it comes to Christmas, they are famous in Frisco for having the house with the most amazing light show--all sorts of people told me about their house early on. I was drawn to them because of the lights but also because their personalities--how their relationship works--immediately interested me.

                Then there's Tammie Parnell, a busy stay-at-home wife and mother of two kids who lives in a very nice, gated neighborhood in Frisco. I lucked into her by putting the word out there--someone told me about her and gave me her e-mail address. Tammie has a small business on the side, called Two Elves with a Twist, decorating people's houses for Christmas. Tammie and I hit it off right away when we met at a church bazaar in October. Her energy level mesmerizes and exhausts me.

                Even luckier was finding Caroll Cavazos. I was trying to find a family that loves to get up early on Black Friday and hit the sales. I was also still looking for a family where someone is employed at a big-box store. And I was looking for a single mother to follow. None of my leads had panned out quite right. I got up early on Black Friday and was interviewing people in the Best Buy parking lot before dawn--and that's where I met Caroll and her daughter Marissa. As we talked, Caroll told me her son Ryan works at Best Buy. I stuck with them because Caroll struck me as utterly genuine in her feelings and beliefs. To my everlasting gratitude, all three families let me in for the next two years, in an intimate way.

                Q: You seem to walk a fine line between making fun of people and portraying them in a tender way. How do you expect them to react to reading about themselves?

                A: My approach to this kind of nonfiction is to listen, listen, listen. To sit still in a room and try not to draw attention to myself, but just listen, observe, take good notes, and, with permission, make occasional tape recordings. I like to go wherever the people I'm writing about are going and do whatever they're doing. (I decorated a lot of trees with Tammie!)

                That's the fun part, but eventually you have to write a book, as true as it can be but also as entertaining as it can be. Life really is funny at times, and I like to portray people's behaviors, thoughts, quirks, and idiosyncrasies as best I can--along with some of my own hang-ups and thoughts. This is a risky and even subjective kind of journalism. I don't try to be mean or snide, but I also want to tell it as I see it. Tinsel is my version of our time together and my take on this particular world of malls, churches, and big houses. The risk is that people will dislike the way you've portrayed them.

                I can't predict how Jeff and Bridgette, Tammie, or Caroll will react to the book, nor can I predict how it will be received in and around Frisco. I think you can tell that I like all of these people very much. I worked hard to get the tone right.

                Q: What was the most surprising thing you learned about Christmas while researching and writing Tinsel?

                A: I don't think I'd ever stopped to think how much of what we consider to be very old ways of Christmas are in fact rather recent. Our hearts are deeply devoted to the Christmas traditions that evolved in America in the early-to mid-nineteenth century up through the late twentieth century--Santa Claus, the chimney, the stockings, the presents, Charles Dickens, wrapping paper, decorative tastes, lights, meals, Black Friday sales, football on TV, the Charlie Brown special. Aside from the religious aspect, our biggest legends and social norms of Christmas are not much more than a century old. Of course, much of it has trace origins in events and customs that are much older, going back millennia, but so much of it is manufactured myth.

                This idea leads me to think of Christmas as a metaphor for so much in our lives, the realities that we convince ourselves of, which are really just mythological. A lot of the economic boom in the 1990s and 2000s turned out to be make-believe. The emptiness that we feel sometimes as a shopaholic culture is definitely rooted in a sense of pretending that new stuff makes us feel better. That's a lot like being a kid on Christmas morning--with euphoria, disappointment, and eventual ennui, all rolled into one.

                I always knew Christmas was pretty complicated stuff, deep down. I try to deal with my own mixed feelings about it in the book as well. What surprised me most is that Christmas can still make me cry.

                (Photo © Michael Wichita)




                Photos Taken While Researching Tinsel
                (Click on Images to Enlarge)

                'Tis the Season in Frisco, TX

                A rainy Yuletide night in Frisco, Texas

                The Trykoski's annual Christmas lights display

                Santa and Stuever: Frisco's "Merry Main Street Merchants" night


                The Families Featured in Tinsel

                Caroll Cavazos and her daughter Marissa

                Bridgette and Jeff Trykoski

                Tammie Parnell (third from left) and her family

                (Photos © Courtney Perry)




                In Tinsel, Hank Stuever turns his unerring eye for the idiosyncrasies of modern life to Frisco, Texas—a suburb at once all-American and completely itself—to tell the story of the nation’s most over-the-top celebration: Christmas.
                Stuever’s tale begins on the blissful easy-credit dawn of Black Friday, as he jostles for bargains among the crowds at the big-box stores. From there he follows Frisco’s true believers as they navigate through three years of holiday drama. Tammie Parnell is the proprietor of “Two Elves with a Twist,” a company that decks the halls of other people’s McMansions. Jeff and Bridgette Trykoski spend eleven months preparing the visible-from-space, awe-inspiring light display they stage on their lawn each December. And single mother Caroll Cavazos, a devout churchgoer, hopes that the life-affirming moments of the season can transcend her everyday struggles. Tinsel is a humane, revealing, and very funny portrait of one community’s quest to discover a more perfect holiday amidst the frenzied, mega-churchy, shoparific world of Christmas.

                The Story of Valentine's Day

                The Story of Valentine's Day by Nancy Skarmeas from Candy Cane Press
                • ISBN13: 9780824941840
                • Condition: NEW
                • Notes: Brand New from Publisher. No Remainder Mark.

                In only 200 words, author Skarmeas tells the story of how Valentine's Day came into being. In simple words that every child can understand, here is the story of the kindly Valentine who cared for the children of Rome, who prayed for a miracle for a blind child, and who is remembered each February 14. Artist Pickett has painted the scenes in bright colors from the schoolroom scenes to those of ancient Rome. This book is unusual in that it briefly explains the history of a holiday to toddlers.

                Beltane: Springtime Rituals, Lore and Celebration

                Beltane: Springtime Rituals, Lore and Celebration by Raven Grimassi from Llewellyn Publications
                • ISBN13: 9781567182835
                • Condition: USED - VERY GOOD
                • Notes:

                Hail Spring with a "Bright Fire" Celebration!

                Discover the roots of Beltane or "bright fire," the ancient Pagan festival that celebrates spring, and the return of nature's season of growth and renewal. In the only book written solely on this ancient Pagan festival, you'll explore the evolution of the May Pole and various folklore characters connected to May Day celebrations. Raven Grimassi reveals the history behind the revelry, and shows you how to welcome this sacred season of fertility, growth, and gain with:

                ·May Day magick and divination: Beltane spells to attract money, success, love, and serenity; scrying with a bowl or glass
                ·Beltane goodies: Quick May Wine, Bacchus Pudding, May Serpent Cake, May Wreath Cake
                ·Seasonal crafts: Maypole centerpiece, May wreath and garland, pentacle hair braids, May Day basket
                ·Springtime rituals and traditions: the Maypole dance, May doll, the Mummer's Play, Beltane fires, May King and Queen
                ·Myths, fairy and flower lore: Green Man, Jack-in-the-Green, Dusio, Hobby Horse; elves, trolls and fairies; spring flowers and their correspondences

                This well-researched book corrects many of the common misconceptions associated with May Day, and will help you appreciate the spirituality and connection to Nature that are intimate elements of May Day Celebrations. Welcome the season of fertility, flowers, and fairies with Beltane: Springtime Rituals, Lore & Celebration.




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